Nearly two years ago, inspired by Robin Sloan’s “Fish”, we created Tapestry. The idea was simple: allow anyone to create amazing stories on a mobile device using progressive disclosure and a combination of images, GIFs, and, of course, text. We fell in love with the format.

Since that time, thousands of people created over fifteen thousand stories using Tapestry. These stories (yes, we read them all!) made us laugh, made us tear up and most of all, blew us away. Thanks to you, Tapestry became the place for an amazing group of people to share their stories with the world.

All of this makes today bittersweet. Today is the end of our chapter as a consumer product, but it’s the start of another, with Tapestry front and center as an innovative format in mobile advertising.

We’re taking all that we’ve learned in building Tapestry, including all of our inspiration from the stories you created, to pursue this. Today marks the first day of our new ambition. As sad as it is to say goodbye, we hope that you’re as excited as we are about where we’re headed. 

If you didn’t get a chance to grab the links to your tapestries, send us an email at . We’re keeping all of them active and available indefinitely.

Thanks for all of the memories,

Tapestry Team

A Bittersweet Transition

To the wonderful Tapestry community,

We have tidings of big change. The current Tapestry website will be closing its doors and we will be removing the app from the App Store in just over one month: on September 3rd, 2014. 

Tapestry is transitioning from the public storytelling platform it is today to one for telling brand stories (more to come on this). We’re thrilled about the new possibilities this brings for Tapestry but saddened our direct relationship with all of you is coming to a close. You’ve shaped who we will be going forward, that is certain.


All tapestries will be accessible in a full-screen browser version. Simply copy the new link provided at the top of ever story page:

With the link provided, you will be able to read, tap and enjoy any tapestry in the browser. They will look like this.

You will still be able to embed your stories on any personal websites BUT NOTE: all old embed codes must be updated. Please replace older embed codes with the updated ones provided on our site.

If you have any questions about accessing your stories, do not hesitate to ask by sending an e-mail to

Finally, we could not be more proud of the Tapestry community and library. Thank you so much for your influence, creativity and kind, kind messages these past two years. Because of you, Tapestry was a space where artists created wonderful, original content and for that we are grateful.

<3 Tapestry